Some brands arrive gently but persistently, and when the timing is right, everything clicks into place. That was the case with Ash + Ember.
You might be surprised to hear that we were unsure at first. Adam, the founder, had been reaching out to us via email and social media for a while. We already stocked beautiful blends from Chapter Organics and Meraki, and we weren’t quite sure how his products would sit alongside them. We’re very particular about what makes it onto our shelves. It has to feel right, both for us and for our customers.
Then Adam came to Leeds for a pop-up in John Lewis. It felt like the perfect chance to meet him in person and experience the products firsthand. We’re so glad we did. There was something instantly reassuring and compelling about his approach, and once we tried the scents for ourselves, we knew this was a brand with real staying power.
"Some things have to be experienced in person to understand why they work."
A Lockdown Beginning With Lasting Impact
Ash + Ember was born during lockdown. Like many of us, Adam found himself rethinking what mattered, how to spend time meaningfully, and how to create something tangible and restorative. That exploration led to scent. Not just something that smells nice, but something that shifts a mood, marks a moment, or reconnects you with yourself.
Every product is made in small batches, using high-quality essential oils and natural ingredients. The focus is on clarity and balance, not overpowering formulas.
How We Knew It Was Right
Meeting Adam in person made all the difference. He’s one of those people who lives and breathes his brand, and his passion is infectious. We got to smell, spray, soak, and sample each product in his range, and it became clear that Ash + Ember could offer something new. The scents are layered and mature, designed for people who want more from fragrance than just something sweet or trendy.
We decided to start with a curated selection that gives customers a feel for the full range. It’s now part of our Fragrance & Self-Care section, where it sits beautifully alongside Chapter Organics.
Scent Profiles: Finding Your Match
Each Ash + Ember fragrance tells a different story. Here’s a quick guide to help you explore:
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Luna: A calming blend of lavender, patchouli, and tonka bean. This one is gentle, powdery, and slightly floral. Perfect for winding down in the evening.
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California: Think bright, herbal, and slightly sun-warmed. With clary sage, eucalyptus, lavender, and bergamot, this is the perfect scent for a midday reset or post-clean ritual.
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Woodland: Deep and earthy, like stepping into a shaded forest. Notes of cedarwood, frankincense, and vetiver create a sense of stillness and rootedness.
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Nightshade: Mysterious and grounding. Patchouli, black pepper, and clove come together in a scent that feels smoky, sensual, and perfect for slow evenings.
We currently stock:
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Room Sprays: California, Luna
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Oils: California, Luna, Woodland, Nightshade
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Bath Soaks: Luna, Woodland
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Pillow Mist: Luna
From the Team: What We Love
While Luna remains a go-to for relaxing nights, California has been a surprising hit for its clean, uplifting feel. Nightshade is the one we tend to recommend to anyone who wants something moody and grown-up, while Woodland has an almost meditative quality that’s hard to describe until you’ve tried it.
The beauty of Ash + Ember is that there’s something for every moment. You can build a little ritual around each one, depending on your mood or time of day.
Rituals We Recommend
We often talk about self-care, but sometimes it’s the smallest gestures that make the biggest difference. Here’s how we’ve been using Ash + Ember in our own routines:
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A deep bath with Woodland soak on a rainy day, followed by reading on the sofa with a diffuser misting Nightshade.
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Spraying California room mist after tidying the flat. There’s something about it that makes the space feel finished and clear.
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Pairing Luna pillow mist with a calming balm or herbal tea before bed. The scent lingers gently as you drift off.
Ash + Ember also layers beautifully with Chapter Organics, for those who like to blend rituals across brands.
What’s Coming Next?
We’re only at the start of our journey with Ash + Ember. We’ll be adding more of the range soon, including their hand-poured candles, which are every bit as beautiful as their oils and sprays.
If you’re new to the brand, come in and try them for yourself. There’s something about experiencing them in person that no description can quite match. Fragrance is personal. That’s what makes it powerful.
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