{"product_id":"organic-wool-rug-in-black-cream-by-hkliving-sculptural-free-form-contour-rug","title":"Organic Wool Rug in Black \u0026 Cream by HKLIVING – Sculptural Free-Form Contour Rug","description":"\u003cp\u003e\u003cstrong\u003eA rug that refuses to stay inside the lines — the Contour rug turns a simple floor piece into something sculptural.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eHand-tufted in deep woollen pile, its irregular, free-flowing shape and graphic spiralling pattern give it a tactile, almost hand-drawn quality that feels playful without becoming too loud. At 200 x 170cm, it works beautifully beside a sofa, under a lounge chair, or somewhere unexpected where its shape can really be seen.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStyling Suggestions\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePlace beside a sofa or under a lounge chair where its organic shape can be fully appreciated\u003c\/li\u003e\n\u003cli\u003eUse as a statement floor piece in an otherwise pared-back room\u003c\/li\u003e\n\u003cli\u003eLayer over a larger neutral rug for added depth and texture\u003c\/li\u003e\n\u003cli\u003eLet it anchor a reading corner or a quiet, considered vignette\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eWhy We Like It\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWe love a rug that acts like a piece of art you happen to walk on. The bold, graphic spiral pattern is softened by the deep woollen pile, giving it a tactile, hand-drawn quality that's playful rather than loud, and its irregular contour shape means it draws the eye in a way a standard rectangle never could. Think of it less as a backdrop and more as a considered, sculptural addition to the room.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBrand: HKLIVING\u003c\/li\u003e\n\u003cli\u003eProduct Name: Organic Wool Rug, Contour\u003c\/li\u003e\n\u003cli\u003eColour: Black \u0026amp; Cream\u003c\/li\u003e\n\u003cli\u003eMaterial: Wool\u003c\/li\u003e\n\u003cli\u003eSize: 200 x 170cm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HKLIVING","offers":[{"title":"Default Title","offer_id":60808680833358,"sku":"TRU0037","price":1050.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/0287\/5726\/files\/TRU0037_EG.jpg?v=1789399911","url":"https:\/\/northhome.uk\/products\/organic-wool-rug-in-black-cream-by-hkliving-sculptural-free-form-contour-rug","provider":"North Home","version":"1.0","type":"link"}